TOP-3
Active member of the Interactive Advertising Development Association (ARIR)
AdIndex Digital Technologies Rating in the
«DSP. Quality of product and service provided»
«DSP. Quality of product and service provided»
THAN JUST
A DSP
A DSP
Independent DSP for placing display, video, and native ad formats with
a guarantee of meeting KPI
a guarantee of meeting KPI
Impartiality
Open dashboards for real-time monitoring of advertising campaigns
Transparency
Guarantee of achieving quantitative and qualitative KPI
Brand safety
TOP-3
Active member of the Interactive Advertising Development Association (ARIR)
AdIndex Digital Technologies Rating in the
«DSP. Quality of product and service provided»
«DSP. Quality of product and service provided»
Own technology
AI-driven optimization based on campaign goals and KPI
90% of the inventory in «Runet» and CIS countries is available on ADSPEND
>300 billion impressions per month
>50 optimization parameters
INVENTORY
Other
FORMATS
TARGETING
BASIC TARGETS
(start and end dates/times)
Campaign period
Traffic type
Geo/super geo
Frequency of display
Daily limits
(desktop/mobile)
(entire period, day, week, month)
(on traffic/budget/actions)
Black-list, White-list
СРС
CPV
СРМ
VIDEO
Video player size
Skippable/non-skippable ad
Licensed UGC content
BUYING MODELS
Native
In-feed / In-feed Interactive
Jpg, png, gif, HTML5
Banners
Video
Instream / Outstream
Device type
Geo/super geo
Mobile operator
Page context
Keywords
Operating system
Triggered communication
SSP
FORMATS
TARGETING
INVENTORY
90% of the inventory in «Runet» and CIS countries is available on ADSPEND
>300 billion impressions per month
>50 optimization parameters
Other
FORMATS
TARGETING
INVENTORY
SSP
Page context
Keywords
Operating system
Mobile operator
Black-list, White-list
VIDEO
Video player size
Licensed UGC content
Skippable/non-skippable ad
Triggered communication
Device
type
type
Geo/super geo
BASIC TARGETS
(start and end dates/times)
Campaign period
Traffic type
Geo/super geo
Frequency of display
Daily limits
(desktop/mobile)
(entire period, day, week, month)
(on traffic/budget/actions)
таргетинги
формат
таргетинги
инвентарь
СРС
CPV
СРМ
Native
In-feed / In-feed Interactive
Jpg, png, gif, HTML5
Banners
Video
Instream / Outstream
BUYING MODELS
trusted by
We execute "turnkey" campaigns to achieve the best outcomes — from strategic planning to tactical placement
adspend
Охват, частота
Monitoring
and optimisation
and optimisation
Campaigns are optimized automatically every second
To achieve maximum efficiency, the process is supervised by a team of professional traders
To achieve maximum efficiency, the process is supervised by a team of professional traders
Define the key metrics, and we will commit to achieving them
We ensure the fulfillment of KPI agreed upon during the campaign planning stage
KPI fulfillment guarantee
Open access to statistics enables real-time monitoring of campaign progress and facilitates tactical decision-making
Dashboard
We mark and automatically transmit data on advertising campaigns.
Advertising Data Operator
Coverage, frequency
CTR, clicks
VTR (% of video completion)
Post-click (bounce rate, depth of display, time spend on website)
CPM, CPC, CPV
CR (сonversion rate)
Fraudulent, Viewability, Brand safety
Post-click
A personal manager ensures quality support from receiving the brief to the final report on the advertising campaign
Single-window support
Bounce rate
Adriver
Weborama
Moat
Doubleclick
and others
We support all major industry verifiers
Verification
Adserving
Depth of display
Time spend on website
TECHNOLOGIES
DATA (DMP)
Our own independent DMP allows us to create segments of varying complexity and ensures reaching the target audience
The sistem has formed more than 3,000 formed basic segments
Standard segments
Remarketing & look-a-like
Possibility of uploading segments for subsequent remarketing on social networks
Integration with CRM systems for both remarketing and lookalike audience targeting
Integration with CRM systems for both remarketing and lookalike audience targeting
DMP
Suppliers
RADAR, Platforma, Evotor and other
The ability to collect custom segments based on the client's website and/or CRM data
Custom segments
If the creative format doesn't fit statistically with the user at the auction moment, the system will decline to display it, even if it perfectly matches the audience profile
3
Defining the appropriate advertising format
Determining behavioral traits
2
Unique algorithm for optimizing advertising campaigns to identify the most effective advertising communication format with the user
OPTIMIZATION
(PEOPLE SEARCH)
(PEOPLE SEARCH)
PEOPLE SEARCH
User behavior monitoring
1
Website content
Website visits
Content format
Content substance
Engagement period
Engagement frequency
Engagement duration
Engagement quality
DCO
BOTRADAR
CMP
OPTIMIZATION
(PEOPLE SEARCH)
(PEOPLE SEARCH)
User behavior monitoring
1
DMP
Determining behavioral traits
2
3
ADOPTED SPACE
Defining the appropriate advertising format
If the creative format doesn't fit statistically with the user at the auction moment, the system will decline to display it, even if it perfectly matches the audience profile
Unique algorithm for optimizing advertising campaigns to identify the most effective advertising communication format with the user
Website content
PEOPLE SEARCH
Website visits
Content format
Content substance
Engagement period
Engagement frequency
Engagement duration
Engagement quality
DMP
ADOPTED SPACE
PEOPLE SEARCH
BOTRADAR
DCO
CMP
ДАННЫЕ
(DMP)
(DMP)
Our own independent DMP allows us to create segments of varying complexity and ensures reaching the target audience
The sistem has formed more than 3,000 formed basic segments
The ability to collect custom segments based on the client's website and/or CRM data
The ability to upload segments for subsequent remarketing on social networks
Integration with CRM systems for both remarketing and lookalike audience targeting
Integration with CRM systems for both remarketing and lookalike audience targeting
RADAR, Platforma, Evotor and other
Standsrd Segments
Custom Segments
Remarketing & look-a-like
Suppliers
SECURE MEDIA SPACE
(ADOPTED SPACE)
(ADOPTED SPACE)
The creation of a secure media environment for the client's creative is managed by our unique technology, Adopted Space
The system ensures placement quality by validating websites against multiple criteria in real-time
ADOPTED SPACE
Multi-stage website list validation
Website monitoring
Media environment creation
DCO
CMP
DMP
SECURE MEDIA SPACE
(ADOPTED SPACE)
(ADOPTED SPACE)
The creation of a secure media environment for the client's creative is managed by our unique technology, Adopted Space
The system ensures placement quality by validating websites against multiple criteria in real-time
PEOPLE SEARCH
Website monitoring
Multi-stage website list validation
Media environment creation
ADOPTED SPACE
BOTRADAR
СMP
Creative Management Platform (СMP)
Creative builder and repository with the ability to use pre-made templates and flexible content adaptation for various creative sizes
Selecting templates for different types of creatives
(VPAID, DCO, BLS banners)
(VPAID, DCO, BLS banners)
The ability to use trackers from third-party systems
Generating a 3rd-party link to launch the creative in DSP
The ability to use YML files for launching dynamic creatives
PEOPLE SEARCH
ADOPTED SPACE
CMP
DCO
BOTRADAR
Creative Management Platform (СMP)
Creative builder and repository with the ability to use pre-made templates and flexible content adaptation for various creative sizes
Selecting templates for different types of creatives
(VPAID, DCO, BLS banners)
(VPAID, DCO, BLS banners)
The ability to use trackers from third-party systems
Generating a 3rd-party link
to launch the creative in DSP
to launch the creative in DSP
DMP
The ability to use YML files for launching dynamic creatives
DMP
PEOPLE SEARCH
ADOPTED SPACE
CMP
BOTRADAR
DCO
Dynamic Сreative Optimization
(DCO)
(DCO)
The technology enables the rapid creation of banner, video, or native dynamic creatives from available templates using yml/xml feeds
The DCO technology allows for the creation of personalized creatives that automatically adapt to the interests of each individual user in real-time
DCO
Dynamic Сreative Optimization
(DCO)
(DCO)
The technology enables the rapid creation of banner, video, or native dynamic creatives from available templates using yml/xml feeds
The DCO technology allows for the creation of personalized creatives that automatically adapt to the interests of each individual user in real-time
CMP
ADOPTED SPACE
PEOPLE SEARCH
DMP
BOTRADAR
DCO
On average, 5% to 25% of invalid traffic is blocked
Our proprietary anti-fraud technology for traffic verification allows for a substantial increase in inventory quality and reduction in expenses related to «third-party» solutions
AI anti-fraud continuously learns from historical data across all advertising campaigns
We are transparent and willing to integrate any industry verifiers
QUALITY
(BOTRADAR)
(BOTRADAR)
Pre-bid
Evaluating cookies before auction and blocking suspicious traffic
Bid
Entering the auction and displaying the advertising message
Post-bid
Delivered traffic analysis
Reporting
Payment is based solely on valid traffic
On average, 5% to 25% of invalid traffic is blocked
Our proprietary anti-fraud technology for traffic verification allows for a substantial increase in inventory quality and reduction in expenses related to «third-party» solutions
AI anti-fraud continuously learns from historical data across all advertising campaigns
We are transparent and willing to integrate any industry verifiers
QUALITY
(BOTRADAR)
(BOTRADAR)
Pre-bid
Evaluating cookies before auction and blocking suspicious traffic
Bid
Entering the auction and displaying the advertising message
Post-bid
Delivered traffic analysis
BOTRADAR
Reporting
Payment is based solely on valid traffic
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