Active member of the Interactive Advertising Development Association (ARIR)
AdIndex Digital Technologies Rating in the «DSP. Quality of product and service provided»
THAN JUST A DSP
Independent DSP for placing display, video, and native ad formats with a guarantee of meeting KPI
Impartiality
Open dashboards for real-time monitoring of advertising campaigns
Transparency
Guarantee of achieving quantitative and qualitative KPI
Brand safety
TOP-3
Active member of the Interactive Advertising Development Association (ARIR)
AdIndex Digital Technologies Rating in the «DSP. Quality of product and service provided»
Own technology
AI-driven optimization based on campaign goals and KPI
90% of the inventory in «Runet» and CIS countries is available on ADSPEND
>300 billion impressions per month
>50 optimization parameters
INVENTORY
Other
FORMATS
TARGETING
BASIC TARGETS
(start and end dates/times)
Campaign period
Traffic type
Geo/super geo
Frequency of display
Daily limits
(desktop/mobile)
(entire period, day, week, month)
(on traffic/budget/actions)
СРС
SSP
Black-list, White-list
Triggered communication
Device type
Page context
Geo/super geo
Mobile operator
Keywords
Operating system
CPV
СРМ
Native
In-feed / In-feed Interactive
Jpg, png, gif, HTML5
Banners
Video
Instream / Outstream
VIDEO
Video player size
Skippable/non-skippable ad
Licensed UGC content
BUYING MODELS
FORMATS
TARGETING
INVENTORY
90% of the inventory in «Runet» and CIS countries is available on ADSPEND
>300 billion impressions per month
>50 optimization parameters
Other
FORMATS
TARGETING
INVENTORY
SSP
Page context
Keywords
Operating system
Mobile operator
Black-list, White-list
VIDEO
Video player size
Licensed UGC content
Skippable/non-skippable ad
Triggered communication
Device type
Geo/super geo
BASIC TARGETS
(start and end dates/times)
Campaign period
Traffic type
Geo/super geo
Frequency of display
Daily limits
(desktop/mobile)
(entire period, day, week, month)
(on traffic/budget/actions)
таргетинги
формат
таргетинги
инвентарь
СРС
CPV
СРМ
Native
In-feed / In-feed Interactive
Jpg, png, gif, HTML5
Banners
Video
Instream / Outstream
BUYING MODELS
Trusted by
We execute "turnkey"campaigns to achieve the best outcomes — from strategic planning to tactical placement
adspend
Охват, частота
Define the key metrics, and we will commit to achieving them
Monitoring and optimisation
Campaigns are optimized automatically every second
To achieve maximum efficiency, the process is supervised by a team of professional traders
We ensure the fulfillment of KPI agreed upon during the campaign planning stage
KPI fulfillment guarantee
Open access to statistics enables real-time monitoring of campaign progress and facilitates tactical decision-making
Dashboard
We mark and automatically transmit data on advertising campaigns.
Advertising Data Operator
Coverage, frequency
CTR, clicks
VTR (% of video completion)
Post-click (bounce rate, depth of display, time spend on website)
CPM, CPC, CPV
CR (сonversion rate)
Fraudulent, Viewability, Brand safety
Post-click
bounce rate
A personal manager ensures quality support from receiving the brief to the final report on the advertising campaign
Single-window support
depth of display
Adriver
Weborama
Moat
Doubleclick
and others
We support all major industry verifiers
Verification
Adserving
time spend on website
TECHNOLOGIES
DATA (DMP)
Our own independent DMP allows us to create segments of varying complexity and ensures reaching the target audience
The sistem has formed more than 3,000 formed basic segments
Standard segments
DMP
Remarketing & look-a-like
Possibility of uploading segments for subsequent remarketing on social networks
Integration with CRM systems for both remarketing and lookalike audience targeting
Suppliers
RADAR, Platforma, Evotor and other
The ability to collect custom segments based on the client's website and/or CRM data
Custom segments
If the creative format doesn't fit statistically with the user at the auction moment, the system will decline to display it, even if it perfectly matches the audience profile
3
Defining the appropriate advertising format
Determining behavioral traits
2
Unique algorithm for optimizing advertising campaigns to identify the most effective advertising communication format with the user
OPTIMIZATION (PEOPLE SEARCH)
PEOPLE SEARCH
Website content
User behavior monitoring
1
Website visits
Content format
Content substance
Engagement period
Engagement frequency
Engagement duration
Engagement quality
DCO
BOTRADAR
CMP
OPTIMIZATION (PEOPLE SEARCH)
User behavior monitoring
1
DMP
Determining behavioral traits
2
3
ADOPTED SPACE
Defining the appropriate advertising format
If the creative format doesn't fit statistically with the user at the auction moment, the system will decline to display it, even if it perfectly matches the audience profile
Unique algorithm for optimizing advertising campaigns to identify the most effective advertising communication format with the user
Website content
PEOPLE SEARCH
Website visits
Content format
Content substance
Engagement period
Engagement frequency
Engagement duration
Engagement quality
DMP
ADOPTED SPACE
PEOPLE SEARCH
BOTRADAR
DCO
CMP
ДАННЫЕ (DMP)
Our own independent DMP allows us to create segments of varying complexity and ensures reaching the target audience
The sistem has formed more than 3,000 formed basic segments
The ability to collect custom segments based on the client's website and/or CRM data
The ability to upload segments for subsequent remarketing on social networks
Integration with CRM systems for both remarketing and lookalike audience targeting